This Partnership Agreement (the “Agreement”) is entered into on , (the “Effective Date”) between Lazy & Company Inc., hereinafter referred to as “Lazy,” and , hereinafter referred to as the “Content Creator.”


Purpose of Partnership

The purpose of this Agreement is to establish a partnership between Lazy and the Content Creator for the creation and promotion of content that promotes Lazy’s brand and products.


Content Requirements

    1. The content created for the post should match the aesthetic of the Content Creator’s current feed.
    2. Lazy must be tagged in the picture(s) and mentioned in the caption of the content.
    3. The post location should be set to “Montreal, Quebec.”
    4. If available, the “Add paid partnership label” should be used with Lazy’s Account as partner.
    5. The “Alt Text” for the post should be written by the Content Creator and include the words “Lazy” or “Lazy Vintage Clothing” as well as “Montreal.”
    6. Additional conditions may be required for each individual collaboration.



The Content Creator agrees to use the following list of hashtags in their posts created under this partnership:

#AlwaysLazy #ToujoursLazy #LazyMTL #LazyVintage #LazyMontreal


Duration of Post

Each post created under this partnership agreement must remain live and accessible to the public on the Content Creator’s profile for a minimum duration of one year from the date of the initial posting, unless otherwise agreed upon in writing by both parties. This ensures that the content remains available for an extended period to maximize its reach and engagement.


Paid Advertising Collaborations

If a specific collaboration involves paid advertising, Lazy shall cover the costs associated with ad placement on the agreed-upon platform(s). In such cases, the Content Creator agrees to:

  1. Create and publish the ad content as specified in the collaboration agreement.
  2. Ensure that the ad campaign meets the agreed-upon criteria and objectives.

Additionally, the Content Creator shall provide Lazy with access to, or share the analytics and performance data of the paid ad campaign, including but not limited to impressions, reach, engagement, and any other relevant metrics. The analytics shall be provided promptly and in a format agreed upon by both parties, following the conclusion of the ad campaign. This provision ensures transparency and allows both parties to assess the effectiveness of the paid advertising collaboration


In consideration for the Content Creator’s services under this Agreement, Lazy agrees to provide compensation to the Content Creator as agreed upon separately in each collaboration. Payment will be issued within 2 weeks of the contents’ posted date via e-transfer to the provided email or by check to the mailing address provided. 

Ownership of Content

Any content created by the Content Creator as part of this partnership agreement shall be shared with Lazy. The property of the content shall be owned by both parties. The Content Creator grants Lazy the rights to use, modify, and distribute the content for promotional purposes.

Term and Termination

This Agreement shall commence on the Effective Date and continue for the duration of each specific collaboration. Either party may terminate this Agreement with prior written notice to the other party. Upon termination, any outstanding obligations and compensation for the ongoing collaboration shall be settled as agreed upon.


Both parties agree to maintain the confidentiality of any non-public information or materials exchanged during the collaboration.

Governing Law

This Agreement shall be governed by and construed in accordance with the laws of Montreal, Quebec, Canada, without giving effect to any choice of law or conflict of law provision or rule.


IN WITNESS WHEREOF, the parties have executed this Agreement in MONTREAL, QUEBEC, CANADA as of .

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